Nokia has unveiled a zombie-filled advert for its brand new Lumia 925 smartphone. The ad shows iPhone-holding zombies gradually closing in on a Nokia user wandering the streets at night.
The joke is that the LED flash on the iPhone 5 causes pictures to white out and produce red eye, making you look like a zombie. Obviously Nokia is keen to show off the Lumia's low-light imaging capabilities, which wouldn't require a zombie creating flash.
The joke is on the iPhone camera, as the zombiedom is passed through the use of its flash. The zombies are washed out, pale and red-eyed due to the use of the iPhone 5′s back facing LED flash, much like subjects in flash photos often end up.
The Lumia 925 has excellent l0w light capabilities, unlike pretty much any other smart phone camera currently available, its CCD can take clear night-time images without the need for flash.
So, surprisingly, the joke isn’t that iPhone users are zombie like followers (a common theme in Samsung ads), it’s about the camera! Apple generally tends to take the high road with this type of advertising, and doesn’t bite back. But maybe an Apple ad focusing on the plusses of the iPhone camera will be coming soon?
Check out the ad below!
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